Read insider tips to implement on Monday, formulas to retain your patients and the marketing mistakes your competitors want you to make. Whether you are new to practice, looking to implement aesthetics into your practice or wanting to increase the volume of treatments you are performing; this book will offer you insight from the experiences of successful, thriving aesthetic practices. As the enormous demand for non-surgical procedures continues to grow at astronomical rates, practices from all specialties are looking to implement these non-surgical procedures. From 2000-2007, these treatments have increased by 700%. Featured on the news, in magazines and on the talk shows, the buzz is only growing and the demand is only getting stronger.

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